It’s our personal MISSION to help golfers around the globe of all walks, play the best golf of their lives. We believe in breaking through the barriers of what’s possible with anyones golf game. Our aim is to deliver simple, yet powerful instruction & advice, so YOU can Take Charge of your game, find what REALLY works, and be the best you can possibly be.
Hi my name is Piers Ward and I was born in a town called Wolverhampton which is actually now a city! No judging my age! I played multiple team sports to a good level, and loved the atmosphere and camaraderie with team mates. I actually didn’t enjoy individual sports that much. I didn’t start playing golf until I was 15 years of age, but I was instantly hooked because of the technical nature of the sport. I joined Oxley Park golf club in 1993 which is actually where I met friend, and now business partner, Andrew John Proudman.
I have always been fascinated by the golf swing. After years of having golf lessons, I grew to really enjoy experimenting with my own swing, sometimes to my own detriment, but I love finding out what does and doesn’t work. I became a professional in 1998 and qualified with distinction in coaching. I was off to the races after that and started coaching 7 days a week at Oxley.
Early in my coaching career I understood that golf coaching isn’t just about teaching the golf swing, but it was also about coaching the person. Every golfer is different – and that’s the approach I had to take. I always remember Butch Harmon being asked… “What is your swing model that you teach?” To which he would answer… “My model is, you book a lesson and you’ll make you better.” By that he means, there is more than one way to swing a golf club. With this is mind it has driven me to learn as much, and as many different ways as possible, to help golfers get better.
In 2006 Andy and I set up the academy 3 Hammers Golf Complex, which we ran together until 2012 creating the largest Junior Academy in the country! I’ve seen a lot of interesting golf swings over the years for sure!
To be the best, you have to learn from the best. We’ve been lucky enough to spend time with some of the best coaches and players in the world – such as, Rory McIlroy, Dustin Johnson, Jon Rahm, Justin Rose and David Leadbetter to name a few. We also coach top Tour level players – most notably, Aaron Rai who after securing 3 wins on the European Challenge Tour, now has a full tour card on the European Tour.
I love being able to create valuable golf content online and then be able to interact with people through these channels. When I hear people say they’ve shot their best score, reduced their handicap, cured their slice, or even gone onto the golf course for the first time, nothing gives me a better feeling than knowing I played a part in that. This is true job satisfaction!
Andy and I feel a deep responsibility with our influence online to create content which is designed to get the best out of every golfer. It would be easy to throw up loads of content describing every minute detail of the golf swing, but we always ask ourselves with every piece of content, is this going to really help the person? If the answer is no it’s not going up. Sometimes less is more for sure.
My guarantee to anyone who we have the opportunity to influence is, that I’m committed to delivering the best golf instruction and information possible to help you improve. I look forward to joining you on your journey to your best golf yet!
Hi my name is Andy Proudman. I’m originally from a town called Wolverhampton in England. I started playing golf when I was 13 years old after playing multiple sports and being pretty good at most. My passion and love for sports always had me wanting to be a professional sportsman, I just never knew it would be golf.
As a junior golfer I improved fairly quickly, mainly due to the fact that I had a multi-sports background and was very competitive. Golf was very different though, as it presented many more challenges. I’m the kind of person that what ever I do, I want to be the best, so I just go all-in!
I had coaching growing up which was huge for me. This is where I had first-hand experience of the affect a coach can have on someones life… and I wanted to be that person. Many people ask if I ever wanted to play on Tour and the answer was always no – for two reasons. I loved the idea of being able to make a huge difference in people. I also didn’t have the belief as a young lad that playing on tour was possible. I know now that this was just a lack of the right mindset. However, nothing makes me more happy to hear that I have helped reduce someones handicap, or helped someone break 100 for the first time. In my mind, coaching was 100% the right path to choose.
My background in competitive sports along with my experiences growing up, have helped me look at coaching from a very holistic approach. I understand that there are many components to playing great golf. From technique, to mindset, to fitness, and course management, my journey as a coach has led me to dive deep into studying and learning in all these areas.
I have been lucky enough to spend some time traveling and learning from many great coaches around the world. I’ve also had the pleasure to spend time learning from some of the worlds best golfers – Rory Mcilroy, Dustin Johnson, John Rahm, Justin Rose to name a few. My continued self development is extremely important to me. This enables me to keep up to speed with latest technology, coaching and trends so I can grow as coach.
My passion is to reach as many golfers as possible. To help them understand themselves and their swing, in order to give them the belief that they can play incredible golf. My commitment to you is to deliver the very best in coaching and information possible. Come join me on your journey to great golf and become a Me and My Golfer.
“YOU’RE GOING TO PLAY THE BEST GOLF OF YOUR LIFE!”