A simple 5-step system built from 30,000+ lessons that shows you exactly what to fix first so you can start hitting solid, consistent iron shots.
No more random tips.
No more guessing what to fix.
Just a clear plan that works.
Trusted by thousands of golfers worldwide · Coaches to PGA Tour winner Aaron Rai
4.9/5 from 1,200+ golfers
Most golfers don’t need to rebuild their swing.
They just need a clear plan that cuts through the noise and shows them exactly what to focus on.
You stripe a drive… then chunk the next iron because you’re thinking about five different things at once.
Your head is full of swing thoughts that disappear as quickly as they come.
You watch endless YouTube tips and suddenly you’re not sure who to trust.
And when you practise, there’s no real structure — just trial and error.
That’s why iron striking feels so inconsistent.
Not because you lack ability…
But because there’s no clear order to fix things in.
That’s exactly why we built the Pure Your Irons Coaching Plan.
In five simple steps, it cuts through the noise, simplifies what matters, and gives you a structure you can trust.
The result?
Solid, consistent iron strikes — without the overwhelm.

Over the past 25 years, we’ve delivered more than 30,000 in-person golf lessons.
Between us, we’ve coached golfers at every level — from beginners trying to make consistent contact, to PGA Tour winner Aaron Rai, one of the straightest ball-strikers in professional golf.
After diagnosing thousands of iron-striking problems, something became clear.
Most golfers aren’t struggling because their swing is broken.
They’re struggling because a few key fundamentals are slightly out of sync.
And after thousands of lessons, we kept seeing the same five patterns appear again and again.
Not twelve. Not twenty.
Five.
Five areas that consistently make the biggest difference to iron contact.
But here’s the key.
It’s not just knowing what those five things are.
It’s working through them in the right order.
Fix the wrong thing first and you compensate.
Fix the right thing first and suddenly the strike becomes easier… more natural… more repeatable.
That’s why we built the Pure Your Irons Coaching Plan.
A simple system based on the same patterns we see on the lesson tee every day.
Here’s the system we use on the lesson tee to help golfers improve their iron striking.
Each step focuses on one key area that has the biggest influence on contact.
Work through them in the right order and suddenly things begin to make sense.
Your practice becomes clearer.
And most importantly — the strike becomes more consistent.

No more duffed irons that go 20 yards.
No more thinned bullets that rocket over the back.
No more random shanks that appear out of nowhere.
Just solid contact.
A crisp strike and a penetrating ball flight that starts on your line.
Approach shots that actually give you real birdie chances.
And the confidence that comes from knowing why the strike is working — not just hoping it shows up.
Because this isn’t about rebuilding your swing.
It’s about understanding why you miss your irons, fixing the real cause, and having a simple system you can repeat under pressure.
Real Results from Real Golfers
Not because they found a new tip. Because they fixed the right cause first.

me and my golf Member
“I learned more in two days, working with Andy and Piers, than I did in the last year of golf.”

me and my golf Member
“I took 9 lessons last year and got nowhere. I made more progress with the one swing analysis you gave me”

me and my golf Member
“I had almost immediate results in hitting much straighter shots and hitting more fairways. Golf became enjoyable again”

Pure Your Irons wasn’t created in a studio or built from theory.
It’s the result of more than 25 years of coaching and over 30,000 in-person lessons.
Between them, Andy Proudman and Piers Ward have coached golfers at every level — from beginners learning to strike their irons solidly to elite players including PGA Tour winner Aaron Rai.
Through thousands of lessons, the same patterns kept appearing in golfers struggling with iron contact.
Those patterns became the foundation of the 5-Step Pure Your Irons System — a coaching framework designed to simplify improvement and build solid, repeatable ball striking.
You can keep doing what most golfers do.
Watching random tips.
Trying different swing thoughts.
Hoping the strike shows up on the day.
Or…
You can follow a clear system built from 30,000 real lessons that shows you exactly what to work on first.
That’s exactly what the Pure Your Irons Coaching Plan gives you.
A step-by-step coaching framework built from 30,000 real lessons.
Here’s exactly what you’ll get inside the Pure Your Irons Coaching Plan.

The Pure Your Irons Blueprint System™
Value
$3,000+
Bonus #1: The Ball-Striking Blueprint
Value
$29
Bonus #2: Swing Filming Mini-Guide
Value
$19
Bonus #3: The 5 Practice Accelerators
Value
$99
Bonus #4: Elite Practice Plans
Value
$99
Total Value: $3,240!
One-time payment • No subscription • Life Time Access

We’re confident the Pure Your Irons Coaching Plan will help you improve your iron contact.
If you go through the lessons and apply the system but feel it hasn’t helped your ball striking, simply let us know within 30 days and we’ll give you a full refund.
No complicated conditions.
Just a simple promise so you can try the system with complete confidence.
Most golfers already have enough swing advice.
What they’re missing is a clear plan.
The Pure Your Irons Coaching Plan gives you a simple 5-step system built from over 30,000 real lessons that shows you exactly what to work on first.
So instead of guessing what to fix, you can finally build solid, repeatable ball striking.